Robert Kraft’s foundation launches ad during Oscars

Estimated read time 3 min read

After Patriots owner Robert Kraft’s Foundation to Combat Antisemitism debuted a powerful ad during Super Bowl 2024 – featuring Dr. Martin Luther King Jr. advisor Dr. Clarence B. Jones – we hear the organization will unveil another spot during the Oscars telecast this weekend.

We’re told the latest ad, titled “Neighbors,” will air during Sunday’s Academy Awards. It showcases the true story of a teen boy whose bar mitzvah was interrupted by a bomb threat to a Jewish temple in Boston, Mass., last year.

The spot dramatically shows how a church across the street stepped up to support the boy’s family and community by offering up its space as a haven for the ceremony to continue safely after it was frighteningly interrupted by police sirens.

The ad is part of the Foundation to Combat Antisemitism’s “Stand Up to Jewish Hate” campaign. Getty Images for The Recording Academy

The foundation says that the one-minute ad also reflects how antisemitic incidents are “skyrocketing in the US and globally,” as “895 Jewish institutions in the US received bomb threats in 2023 alone.”

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The ad is part of the Foundation to Combat Antisemitism’s $25 million “Stand Up to Jewish Hate” campaign, and coincides with the first anniversary of its launch of the “blue square” as a “symbol of standing up to Jewish hate and all hate.”

The campaign has been supported by Tom Brady, Mike Tyson, Dave Matthews and Jon Bon Jovi.

The ad shows the true-story of a bomb threat at a Boston, Mass., temple. Foundation to Combat Antisemiti/YouTube

The dramatic ad marks the one-year anniversary of the foundation’s “blue square” campaign. Foundation to Combat Antisemiti/YouTube

The organization noted, “While the mission started to fight the rise in antisemitism, it has since become an overarching call to action in the fight against all hate. The blue square has since become a universal symbol representing this anti-hate mission, and symbolizes the need to constantly stand up for others.”

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As previously reported, NFL big Kraft was spotted in Los Angeles over Oscars weekend attending a WME party Friday night.

We hear he’s also expected at friend Elton John’s annual Academy Awards bash Sunday evening.

Kraft’s campaign has been supported by stars including Tom Brady and Mike Tyson. USA TODAY Sports via Reuters Con

John previously played Kraft and Dr. Dana Blumberg’s wedding in NYC in 2022, we reported.

The foundation’s Super Bowl ad was titled “Silence” and featured Jones, the attorney and advisor who is famously known to have helped King draft his legendary “I Have a Dream” speech.

Kraft and rapper Meek Mill together also participated in the 35th International March of the Living, and commemorated the 80th anniversary of the Warsaw Ghetto Uprising in Poland together last year, we previously reported.