I Visited Primark, One of Europe’s Biggest Retail Chain: Review, Photos

Estimated read time 2 min read
  • I visited Primark, an Irish fast-fashion chain, in New York in January.
  • I thought it was only a clothing store, so I was shocked to see luggage, beauty, and home goods.
  • Now I understand why more and more Primarks are opening around the US.

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One of the biggest retail chains across Europe is Primark. In the United Kingdom alone, there are 191 locations.

And now it’s making its impact stateside.

The first US location opened in 2015 in Boston. Almost 10 years later, there are 27 stores, according to its website, but Primark aims to open 60 by 2026. It recently announced plans to open stores in Florida, Texas, and Tennessee, The Tennessean reported in February.

In total, the chain, which was founded in Ireland in 1969, has 400 locations across the globe, with a goal of 530 stores by 2026, according to the brand.

I love a good discount store, like Dollar Tree or Five Below, but I didn’t know what to expect from Primark — which analysts previously likened to Costco for clothes to Business Insider — except that my friends who studied abroad in London during college loved its low prices.

New York’s Roosevelt Field location opened in November 2022, and spans 44,290 square feet of retail space across two floors, Long Island Business News reported.

I decided to visit in January after the holiday rush. Here’s what I thought of the experience.