When you buy through our links, Business Insider may earn an affiliate commission. Learn more
March Madness is approaching, and if you’re aiming to watch the tournament on a brand-new TV, now’s your chance to snag an excellent discount. TV deals are available at many retailers, including Amazon, Best Buy, and Walmart, and we expect more sales to pop up over the coming days
The best TV deals right now include a fantastic 50% discount on a huge 98-inch TCL 4K TV. If you want something smaller and less expensive, we recommend the 65-inch Hisense U6K, which is on sale for only $548. The U6K is our top budget pick in our guide to the best TVs.
Below, our experienced deal hunters and tech experts have compiled all the best TV deals across various sizes and budgets. We add new deals regularly, so if the TV you’ve been eyeing isn’t on sale, check back for all the latest price drops.
Best TV deals on 24- to 50-inch models
Insignia 24-inch Class F20 Fire TV
This Insignia 720p TV is as basic as a display gets, but if you’re looking for a small, compact smart TV that you can put in a kitchen or dorm, you’re not likely to find a more inexpensive option out there.
Amazon 32-inch Fire TV 2-Series
This basic entry-level 720p Fire TV set comes with an Alexa voice remote to navigate Amazon’s smart software effortlessly. This is only $10 more than what we saw on Black Friday.
LG 48-inch Class A2 Series 4K OLED Smart TV
If you’ve got a smaller space and don’t need a large screen, this deal is tough to beat for a 4K display with superb picture quality. This model is dimmer than LG’s more expensive models and has a slower 60Hz refresh rate, but the A2 is the most affordable OLED you can snag right now. Note: The A2 is only in stock at select Best Buy locations.
Hisense 50-inch U6HF QLED 4K Fire TV
This 50-inch 4K display has Amazon’s Fire TV platform built-in for easy access to many popular streaming apps. It also boasts advanced picture quality features like wide color support, up to 600 nits of brightness, and local dimming. This is just $40 more than the all-time low this model has dipped to.
Best TV deals on 55-inch displays
TCL Q5 55-inch Google TV
This 55-inch TCL TV uses a QLED panel, which offers great color performance. It lacks local dimming and native 120Hz support but otherwise has all the trappings needed for modern gaming and home cinemas. This is an excellent deal price for a 55-inch set in this class.
Hisense 55-inch U6K QLED 4K TV
Hisense’s U6K is one of the best budget 4K TVs you can buy. It has quantum dots, local dimming, and a Mini LED backlight to deliver better contrast and color performance than virtually any competitor in its price range.
Samsung 55-inch 4K QLED Frame TV
Samsung’s The Frame QLED has a matte display and thin build, making it look more like a piece of art hanging on your wall than a TV. We’ve rarely seen the price dip below $1,200, so now is a great time to buy if you’ve been considering this model.
Samsung 55-inch S90C 4K OLED TV
Samsung’s S90C is our favorite 4K TV, thanks to its high-contrast OLED panel and excellent color performance with quantum dots. The 55-inch model is rarely sold for under $1,500, so this is a fantastic deal price.
Best TV deals on 65-inch sets
TCL S4 65-inch 4K TV
This entry-level TCL 4K TV can’t deliver the color or contrast performance you’d get on a pricier set, but it has basic HDR capabilities and Google TV streaming. Under $400 is a good price for a 65-inch set like this.
Hisense 65-inch U6K QLED 4K TV
Hisense’s U6K is one of the best budget TVs you can buy. The 4K display boasts quantum dots, local dimming, and a Mini LED backlight to deliver better contrast and color performance than most competitors in its price range. This isn’t the lowest price we’ve seen, but it’s still an incredible deal for a Mini LED TV.
LG 65-inch B3 OLED 4K TV
Though the B3 isn’t the most advanced OLED TV, it’s the most budget-friendly model and still delivers an infinite contrast ratio. This deal price makes it one of the cheapest 65-inch OLEDs you can buy.
Samsung S90C 65-inch 4K OLED TV
The S90C is our pick for the top TV you can buy right now. It delivers premium 4K image quality with top-of-the-line contrast and quantum dot color for less than similar OLEDs from LG and Sony. Currently, it’s back down to the deal price we saw on Black Friday.
Samsung 65-Inch QN90C Neo QLED 4K TV
This Samsung TV is one of the best QLEDs you can get, and its super-bright picture is an especially great fit for living rooms that let in a lot of light. It’s on sale now for even less than we saw on Black Friday, but not quite as low as it dipped to right before Christmas.
Best TV deals on 75- to 100-inch displays
Hisense 75-inch R6 4K TV
Hisense’s R6 only offers basic picture performance, but it uses the Roku TV interface for easy and convenient streaming. It lacks advanced image quality features, but under $500 for a 75-inch 4K TV is a great deal.
Samsung 75-inch CU7000 4K TV
The CU7000 delivers decent performance for budget TV shoppers who favor the Samsung brand. This is a good deal for an entry-level 75-inch set, but you do miss out on picture-quality perks like local dimming and quantum dots that you can get on similarly priced TVs from brands like Hisense.
Samsung 77-inch S89C 4K OLED TV
The S89C is a slight variation of our current favorite TV overall, the S90C. It delivers the same incredible contrast and quantum dot color performance but comes with attachable feet for a stand rather than a pedestal design. The 77-inch S89C is currently $700 less than its S90C counterpart, making this model a steal for an extra-large OLED like this.
LG 77-inch B3 4K TV
The B3 is LG’s current entry-level OLED. It’s not as bright as more expensive models but delivers the same infinite contrast ratio for a more budget-friendly price. Though we think Samsung’s OLEDs have an edge in picture quality, this is an excellent deal price if you prefer the LG brand.
Samsung 85-inch QN85C 4K TV
This midrange Neo QLED TV has a Mini LED backlight with local dimming and quantum dots for excellent color and contrast performance. This is a new all-time low deal price and an excellent value for a TV this big and with this level of performance.
TCL 98-inch S5 4K TV
This giant TCL TV model lacks advanced image quality features, but it’s rare to find a TV this large for this price. If the 100-inch Hisense U76 is out of stock or the 98-inch TCL QM8 is too expensive, we recommend this model as your next best bet at this size.
Hisense 100-inch U76 4K QLED TV
Though it was on sale for even less last month, this is a great deal price for a 100-inch TV like this. TCL’s 98-inch S5 TV costs less, but the U76 has better picture quality. If you want a gigantic display, this is the top bang-for-your-buck option. Just note that stock is dependent on your location. If it’s sold out, we recommend TCL’s S5 as the best alternative.
More TV deals:
Amazon: Save $70 on 43-inch Fire TV 4-Series ($370 $300)
Walmart: Save $180 on Onn. 75-inch Roku TV ($678 $498)
Walmart: Get a Hisense 58-inch Roku TV for $278
Is now a good time to buy a TV?
TVs go on sale throughout the year, but we tend to see the biggest discounts during deal events like Black Friday, Cyber Monday, and Amazon Prime Day. Sales also pop up around major sporting events, like the Super Bowl and the March Madness NCAA basketball tournament.
With March Madness approaching, we’re already seeing some solid deals and expect bigger price drops over the coming days.
Buyers should also remember that new 2024 TV models will start rolling out to stores in late March. However, 2023 TVs will still be available as long as they remain in stock. Generally, performance upgrades tend to be minor from year to year, and new models are often much more expensive than their predecessors.
Want to browse more TV sales?
The TV deals we highlight above are only a fraction of what’s available across all our recommended retailers. Best Buy, Walmart, Amazon, and more have a vast selection of models to fit your unique needs. Below, we’ve also listed a few other great sources to check if you need more options.
How do I choose the right TV?
Choosing the right TV can be tricky. There are many sizes, brands, and display types, and prices vary considerably depending on your desired features.
You can find small HDTVs for as little as $100 on the low end with either a 720p or 1080p screen. Decent 4K TVs tend to start at around $300 to $500 depending on size, and generally, you can expect better quality for each extra hundred you spend. On the high end, the best 4K TVs in bigger screen sizes can cost $1,500 or more.
When choosing a TV, you’ll want to start by establishing how much you want to spend, typically tied to how big you want your display to be. Also, consider whether you’re willing to spend extra to get the best picture quality. If you already have a TV size in mind, check out our guides to the best 55-inch TVs, the best 65-inch TVs, and the best 75-inch TVs to see our top recommendations.
If you prioritize high-end image performance, you’ll want to opt for a 4K TV with an OLED panel or a QLED screen that includes features like local dimming and quantum dots. These technologies enable the richest colors and highest contrast for a gorgeous HDR image.
Are you a gamer? Make sure to get something with a 120Hz screen and variable refresh rate to support the latest Xbox Series X and PS5 features. And movie and TV buffs will want Dolby Vision and Dolby Atmos for the best cinematic flare.
On the other hand, buyers who just want a simple smart TV for casual viewing will be satisfied with any reliable entry-level model. These options use standard, budget-friendly LED screens. Though picture quality won’t be as impressive as pricier models, there are plenty of cheap 4K TVs with solid performance, including budget picks that still offer 4K, HDR, and many apps.
OLED vs. QLED: What’s the difference?
If you’re in the market for a midrange or high-end TV, you’ll likely find yourself deciding between two display types: OLED vs. QLED. They each have pros and cons, but we think the best OLED TVs deliver the top image performance for home theater fans.
OLED TVs use self-illuminating screens that precisely dim and brighten each pixel to create an infinite contrast ratio. This makes an OLED display the top choice for buyers who want the absolute best picture quality for watching movies or playing games in a dark home theater room.
One major downside to OLED TVs is that they can suffer from image retention or burn-in. However, current models are equipped with hardware and software tools to combat this, and you can mitigate the chances of producing burn-in by ensuring certain static elements (like heads-up displays in games or news tickers) don’t remain on the screen for excessive hours.
On the other hand, QLED TVs rely on older LCD panel technology that uses a backlight to illuminate their screens. These backlights can have multiple zones to dim specific areas, but even the best QLED displays can’t match the pixel-level contrast of an OLED. This can cause an uneven look in dark scenes with halos around bright objects or washed-out black levels that look gray.
Where QLED TVs have an edge, though, is with peak brightness. Midrange and high-end QLED TVs can get brighter than most OLEDs. This makes a QLED TV a better fit for rooms that let in a lot of light, and they give an extra bit of HDR pop when very bright highlights are on-screen. QLED models also tend to be less expensive than OLED TVs and present no risk of burn-in.
Quentyn Kennemer
Editorial Fellow
Steven is a Tech Editor for the Insider Reviews team, where he oversees streaming and home entertainment product coverage. He previously served as High-Def Digest’s Gear Editor from 2013 to 2019, and his work has appeared on Ben’s Bargains, Steve’s Digicams, Big Picture Big Sound, and Consequence of Sound.
Over his nine years of experience covering the audiovisual industry, Steven has reviewed numerous TVs, headphones, speakers, monitors, streaming players, and more. He was one of a select number of journalists invited to get a hands-on first look at LG’s first 8K OLED TV in 2019, and is always excited to check out the newest and biggest displays on the market.
Based on his extensive experience in the home theater industry, Steven served as one of the expert judges for the 2018 TV Shootout, the premier annual display competition that crowns the best TVs of the year. Steven also has a background in film criticism, having reviewed over 400 movies and TV shows. He uses his movie industry knowledge to help inform his coverage of the streaming and home entertainment markets.
Steven’s own home theater setup makes his passion for entertainment clear, complete with a 65-inch HDR display and the biggest Dolby Atmos speaker system he can fit in his apartment. And though he often spends his free time binging new series on every streaming service under the sun, he remains proud of his huge collection of Blu-ray discs.
See below for some of his work.
Learn more about how our team of experts tests and reviews products at Insider here.
Learn more about how we test tech and electronics.
Read more
Read less
