I’ve worked at Anthropologie for over a year and have witnessed a lot of recurring mistakes that customers should be aware of.
Anthropologie associates can transform a shopping experience from good to great. However, I find that many customers don’t ask us for assistance.
Associates have extensive knowledge of clothing and styling and are experts in tracking down hidden gems. We can answer questions about specific pieces, recommend flattering outfits, and curate looks that suit a specific style and budget.
Failing to use the sales associates’ expertise
Sales associates are experts at styling both mannequins and customers.
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My store even has personal stylists to assist customers in the fitting room.
Displaying poor dressing-room etiquette
Bad dressing-room etiquette leads to a disarrayed, inefficient shopping environment that disrupts customer and employee flow. At my store, customers frequently leave trails of clothing around the dressing room.
I advise customers to practice good dressing-room etiquette by returning unwanted items to the sales associate and ensuring the space is ready for the next customer.
Associates aren’t expecting garments to be perfectly hung or folded, but returning items helps to maintain order.
Underestimating the importance of accessories
Accessories can easily elevate an outfit, but many customers overlook their potential to enhance an ensemble.
A statement necklace, a vibrant scarf, or eye-catching earrings can inject personality and flair into almost any outfit.
Exploring Anthropologie’s diverse range of accessories may inspire customers to experiment with new styles and revitalize their wardrobes.
Exploring only one area of the store
Customers should explore all areas of the store, including the home-decor section.
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Anthropologie carries a variety of products, including apparel, accessories, home decor, and beauty essentials. However, some customers only explore a single department.
I encourage customers to venture beyond their comfort zones to enhance their shopping experience.
Ignoring return policies and restrictions
Understanding return policies and restrictions is crucial for a seamless shopping experience. Failing to follow Anthropologie’s return policies can cause frustration, particularly when customers attempt to return sale items with additional markdowns.
If a customer isn’t sure about a piece, I recommend trying on clothes at home and promptly returning them within 30 days. Customers must also refrain from cutting tags off, as removing them voids the item’s eligibility for return.
Maintaining an item’s original condition and preserving tags facilitates a smooth return transaction.
Not understanding associate responsibilities
Many customers approach sales associates stationed at the cash register or in certain zones with lengthy inquiries. Sales associates often operate within designated zones, so they may be unable to assist with a request outside their assigned area.
For example, if an associate is zoned at the register, they have to stay there to process transactions. Similarly, associates zoned in the fitting room may be unable to retrieve items from other areas of the store.
Instead, look for associates who are restocking shelves or organizing displays. These employees have the flexibility to locate items or answer lengthy questions.
